VICTORIA – BC Ferries reminds customers that a major fleetwide pricing promotion of 50 percent savings on passenger fares starts today. Every passenger that travels on select dates and at selected times will receive the discount off the regular passenger fare.
On the major and minor routes, the 50 per cent passenger fare discount will be in effect Monday through Thursday on select middle-of-the day sailings and on select Saturday afternoon and evening sailings from September 8 – October 15.
On the Port Hardy – Prince Rupert, Prince Rupert – Haida Gwaii and Alliford Bay – Skidegate routes as well as the Discovery Coast connector, the half-price discount off the regular passenger fare will apply on every sailing from October 1 – October 31.
“BC Ferries is providing discount pricing initiatives this fall to measure customers response to the pricing model we are planning to start rolling out with our Fare Flexibility and Digital Experience Initiative in 2017, and to continue to drive incremental business,” said Mike Corrigan, BC Ferries’ President and CEO.
“In the future, we plan to move to a variable pricing model commonly used in the transportation and travel industries, so promotions like this one will introduce customers to fare flexibility and time of day concepts when they travel with BC Ferries.”
Monday through Thursday, BC Seniors will receive a 50 per cent discount off the regular seniors’ fare during this promotion, so they’ll pay just 25 per cent of the regular adult passenger fare.
Experience Card users will receive 50 per cent off the regular full fare. This off-peak pricing promotion will not apply on Thanksgiving Monday (October 12) on the major and minor routes, as traditionally that day is always a busy day for ferry travel.
BC Ferries is planning some other pricing promotions for late fall and next spring that customers will also enjoy. Stay tuned for details. Space on the selected sailings is on a first-come, first-serve basis. Reservations are recommended to ensure a spot on the sailing of choice. For more details about the 50 per cent passenger promotion, visit bcferries.com.
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