Douglas Vancouver Island Magazine
The Victoria business community is, like everyone across Canada, grappling with the economic and health impacts of COVID-19. Douglas is speaking to entrepreneurs and professionals who support and inspire their customers and the greater community through their work, asking for their feedback on how they’re coping with the crisis, the resources they’re using, and the advice they give all of us moving forward.
During a social and economic crisis, maintaining and growing share of voice is more important than ever — but harder to accomplish when budgets are slashed and revenues drop. Victoria’s marketing and advertising experts share their advice on implementing effective consumer engagement strategies during and beyond the COVID-19 lockdown.