Sparking Conversation: This is Vic

254

A recently initiated city-wide collaborative project called This is Vic aims to celebrate all that is unique about Victoria and challenge the notion of the “newly wed and the nearly dead.”

The campaign includes several online components, including tagboard.com/thisisvic, thisisvic.com, and www.facebook.com/ThisIsVic.City, as well as promotional videos that feature inspiring people and stories. Watch the trailer video here:
 
 
#ThisIsVic – Trailer from XrayLima on Vimeo.