Running an Innovative and Sustainable Clothing Company

A West Coast company's wear it, don't waste it philosophy has inspired its most sustainable clothing collection yet.

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Lifestyle Over Luxury (L/L), a Victoria-based goods and apparel company whose HQ is a solar-powered van called “Lucy,” has launched a limited-edition clothing collection made from 100-per-cent upcycled, pre-consumer waste.

The collection is made with new materials from leftover fabrics to warehouse off-cuts from other brands that would have otherwise ended up in landfills.

“The most sustainable product is the one that already exists,” says Jeff Duke, who founded L/L in Australia in 2014 before moving operations to Canada.

By turning recycled materials into new, high-quality products, L/L claims each purchase saves about 2,600 litres of water, a third of a pound of pesticides and eight pounds of carbon emissions. The packaging is totally biodegradable.

L/Lâ’s limited edition line is available online and at select Whole Foods Markets.

This article is from the August/September 2018 issue of Douglas.