Island Good Campaign Creates Positive Change in the Community

The Island Good campaign started by VIEA yielded great results in it's 6-month pilot.

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Island Good labels help consumers easily identify island products

When the Vancouver Island Economic Alliance (VIEA) piloted Island Good in spring 2018, they were betting that labelling and promoting Island-made foods and beverages at four participating grocery chains Country Grocer, 49th Parallel Grocery, Quality Foods and Thrifty Foods would boost sales. They were right.

Here are the results:

Campaign: Hothouse Marketing designed an Island Good label to help consumers easily identify Island products; and a PR campaign began.

Sales Success: Average sales increased 16.4% during a 6-month pilot. New stakeholders, from growers to grocers, are clamouring to come on board.

Growth: Based on the pilot’s success, VIEA has opened up Island Good licensing to new business participants. Visit viea.ca for more information.

Source: Manpowergroup, 2018

This article is from the December/January 2019 issue of Douglas.