Douglas Reads: Flip the Script: Getting People to Think Your Idea Is Their Idea

Looking for your next inspiring read? Looking to make some business changes? Flip the Script is the book for learning to sell better and move your business forward.

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Flip the Script Douglas Reads Vancouver Island Magazine

If there’s one lesson Flip the Script author Oren Klaff knows after years of pitching and closing long-shot, high-stakes deals, it’s this: The more you push people to buy, the more they resist. So Klaff tossed out the old play book on persuasion and created a new approach that works on a simple insight: People trust their own ideas.

Rather than pushing your ideas on them, guide them to discover the idea on their own. Then they’ll trust it, buy into it — and they’ll even feel good about the chance to work with you.

This article is from the October/November 2019 issue of Douglas.