Douglas Reads: Customer Dreams

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Written in the business-fable style of Patrick Lencioni’s The Five Dysfunctions of a Team, Customer Dreams by Victoria entrepreneur Alex Glassey is essential reading on how small businesses can embrace the aspirations of customers.

Glassey, founder of StratPad business planning software, walks business owners through the process of getting out of the “transaction box,” which, he says, “squeezes cash, limits creativity and increases conflict” with customers, competitors and ourselves.

Customer Dreams

In Customer Dreams, you’ll meet Sam Brooks, an entrepreneur striving to revive her lagging flower business. Her journey back to profitability is a lesson every business owner will want to learn. Customer Dreams is available as a hardcover or ebook at alexglassey.com.