4 Tech Tools That Equip Sales and Marketing Teams For Success

With these four tools, your sales and marketing teams will be able to better manage campaigns, nurture clients, find leads and more. 

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Marketo

This marketing platform provides automated lead nurturing and campaign management, freeing up time to focus on important strategic and creative activities. A Sales Insight component also shows who is visiting the company’s website, identifying potential customers.

 

Leadberry

Powered by Google Analytics and a proprietary algorithm, Leadberry allows users to see which companies have visited their website. Beyond company names, prospect data includes the company’s URL and social media pages.

 

Salesforce

The go-to CRM, Salesforce is packed with features and built-in tools. It’s adaptable to any business and is built to scale, whether your company needs to increase leads, report sales or collect data. It helps companies nurture clients — and creates a more cohesive sales team.

 

CloudFactor 

An integration tool that provides context-sensitive data from Salesforce right in Gmail and Google Calendar, providing users with the information they need at the time they need it.

This article is from the April/May 2018 issue of Douglas.